Our Story
Behind The Stick was founded by a seasoned beverage and hospitality professional with a passion for creating exceptional guest experiences and a commitment to redefining the bar experience in restaurants. Recognizing the gap between service and true hospitality, we set out to create lasting change in how bars operate.
Our approach is grounded in hands-on education, ensuring bartenders and staff are equipped not just with technical skills but with a deep understanding of hospitality.
Starting in Dallas-Fort Worth, Behind The Stick is transforming restaurant bars by helping them offer exceptional experiences through well-crafted cocktails and hospitality-driven service.
Meet Zak Kolbas
Zak Kolbas is a seasoned hospitality consultant and bar management expert with over a decade of experience in the restaurant and bar industry. Known for his hands-on approach and expertise in creating upscale, efficient bar programs, Zak specializes in developing customized solutions that drive excellence in both product and service.
His journey began as a bartender, where he cultivated a deep understanding of quality mixology and customer experience, quickly rising through the ranks to manage bar operations for some of Dallas's top-tier restaurants.
As the Managing Director at Behind The Stick, Zak brings a unique blend of strategic insight, operational efficiency, and hospitality-driven training to help clients elevate their bar programs from concept to execution. Passionate about education and sustainability in hospitality, he’s dedicated to transforming bars into places where staff are empowered, guests feel at home, and service consistently exceeds expectations.
Awards & Accolades —
2022 Highland Park Whisky "12 Days of Christmas" Cocktail Competition Winner
2023 Mezcal Amaras "Worlds Best Paloma" Competition Winner
How We Help
Customized Bar Strategy
We develop tailored bar programs that reflect each client's unique vision, from menu design to signature cocktails crafted for standout appeal.
Elevated Cocktail Crafting
Our expertise empowers teams to confidently craft cocktails with premium ingredients, refined techniques, and an eye for excellence.
Streamlined Operations
We enhance back-of-house efficiency, from inventory systems to service flow, ensuring smooth and profitable bar operations at every level.
